Marketing is a broad term, often referring to the processes for developing, communicating, and tracking the results from offers expected to influence buying decisions of target consumers. Marketing encompasses activities that begin with demand creation, i.e. marketing communications that produce lead generation, to activities that improve the preparedness and productivity of sales.

Information technology, particularly custom software development, reporting, and business intelligence play a crucial role in marketing. It is this aspect of marketing – marketing software and database development – that Solvers Team contributes key software development capabilities.

Solvers Team’s custom software development services use consumer data, data integration, and analytics to help companies conduct more effective marketing programs and to enable campaigns that reach consumers through multiple channels, including the web, email, and mobile / smartphone applications. Through advanced database development, such as such as data mining, artificial intelligence, and business intelligence algorithms to recognize and predict consumer spending and behavioral patterns.